Integrated E-Marketing: A Strategic Approach, this is a course that scares me. I am not very good with computers, I never have been, this however does not mean I do not understand the importance of E-Marketing. I have taken a similar course in a post graduate diploma program at Humber College several years ago, in that course we created a company and had to create a working website for our class to explore. I found it a great confidence builder and actually used the information I gained from that course and applied it to a summer work term I took upon completion of the diploma.
I guess that I am looking to come out of this class with a better understanding of E-marketing terms that will help to keep me in the loop with our fast paced industry. I have a decent business mind and enough education to have confidence in my ability to do everything except actually sitting in front of a computer like I am tonight and creating something that I know others will see. Every time I have dinner with my father he tells me how amazed he is at the Internet and what a tool it has become for my generation, not only for work purposes but as a communication tool with friends and family. I understand his point of view and in most ways agree with it, but I am still a little afraid of the Internet and the faith and trust people put into it, at the end of the day it is technology and is not always reliable.
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Welcome?
I could say, "Welcome Back!", but if I did that then I would be giving you all the false idea that I am looking forward to this next year of school. Yes, I know it is the last year for most of us, but for me it is going to be the end of a seven year adventure which to most of my family is the reason that they refer to me as a Professional Student. I decided to do what I haven't had the chance to do in eight years this summer, not work, and not attend some kind of a summer semester at one of the fine institutions this city has to offer. I decided last minute to go to Europe all summer backpacking with a friend of mine from my hometown in Nova Scotia, so we just booked a flight to Ireland and left. I have come to the conclusion that the absolute best way to educate yourself in life, and in tourism/hospitality is to just travel, you will find yourself in many situations that have you reflecting on a lecture you once sat in on wondering if you would ever have to apply it in a real life situation. So to add a positive note to this last year at George Brown College, I will wish you all good luck in the next 8 months, and hope that we all come out of this program with a eagerness that will ensure we excel in whatever direction we take. Cheers!
About Me
- Melisssa Mae Oakley
- Please feel free to call me Missy, most of my friends and family do! I am a small town girl from Nova Scotia, and moved to Toronto almost 7 years ago. I am fairly easy to get a long with but am known for a bit of a fiery temper. I am looking forward to being done school so that I can take a move to Australia and work for a year in the sunshine.
1 comment:
Dear Melissa,
You are not alone in your fear and sceptism about the value of the Internet.
Use your point of view when designing e-messages and using technology as a marketer. You will be a better communicator because of it.
Prisca
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